JIT-EO - AI/AEO answers and Smart Search

ChatGPT for webs: - can't be that hard!

An example page

<!-- FAQPage microdata (visible HTML) -->
<article aria-labelledby="aeo-faq-title" itemscope itemtype="https://schema.org/FAQPage">
  <h2 id="aeo-faq-title">Answers buyers ask at 2am</h2>
  <p class="dek">Clear Q-A that AI and answer engines can cite.</p>

  <section itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">
    <h3 itemprop="name">How fast is setup?</h3>
    <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
      <p itemprop="text">Most sites launch in 48 hours. We tune weekly.</p>
      <p><a href="/#line-setup-speed" rel="nofollow">See the exact line</a></p>
    </div>
  </section>

  <section itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">
    <h3 itemprop="name">Does this work with my platform?</h3>
    <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
      <p itemprop="text">Yes - Wix, Squarespace, Shopify, WordPress, BigCommerce, Adobe Commerce, React, Vue.</p>
      <p><a href="/integrations#supported" rel="nofollow">See supported setups</a></p>
    </div>
  </section>

  <section itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">
    <h3 itemprop="name">What do I get on day 1?</h3>
    <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
      <ul itemprop="text">
        <li>Plain-HTML Page Summary Q-A</li>
        <li>FAQPage JSON-LD</li>
        <li>Deep-link routing</li>
        <li>Weekly tuning + simple report</li>
      </ul>
    </div>
  </section>
</article>

<!-- JSON-LD: FAQPage -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How fast is setup?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Most sites launch in 48 hours. We tune weekly."
      }
    },
    {
      "@type": "Question",
      "name": "Does this work with my platform?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes - Wix, Squarespace, Shopify, WordPress, BigCommerce, Adobe Commerce, React, Vue."
      }
    },
    {
      "@type": "Question",
      "name": "What do I get on day 1?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plain-HTML Page Summary Q-A; FAQPage JSON-LD; Deep-link routing; Weekly tuning + simple report."
      }
    }
  ]
}
</script>

<!-- JSON-LD: HowTo (setup steps) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Get started with JIT-EO",
  "description": "Simple steps to launch your Page Summary and AI/AEO answers.",
  "image": "https://example.com/img/howto-start.png",
  "step": [
    {"@type": "HowToStep", "name": "Share your homepage URL", "text": "Paste your homepage and contact info."},
    {"@type": "HowToStep", "name": "We extract Q-A", "text": "We build a plain-HTML Page Summary from your words."},
    {"@type": "HowToStep", "name": "Add one line", "text": "Install our snippet or DNS route to enable deep links."},
    {"@type": "HowToStep", "name": "Go live", "text": "We verify links, publish JSON-LD, and share your proof page."}
  ]
}
</script>

<!-- JSON-LD: Product + Offer (+ optional AggregateRating if/when you have real data) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "JIT-EO Page Summary + Smart Search",
  "description": "Plain-HTML Q-A, JSON-LD, and exact-line deep links to convert AI/AEO traffic.",
  "brand": {"@type": "Brand", "name": "JIT-EO"},
  "category": "SoftwareApplication",
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/buy",
    "priceCurrency": "USD",
    "price": "199.00",
    "priceSpecification": {
      "@type": "PriceSpecification",
      "priceCurrency": "USD",
      "price": "499.00",
      "name": "One-time setup"
    },
    "availability": "https://schema.org/InStock"
  }
}
</script>

<!-- JSON-LD: WebSite with SearchAction (sitelinks search) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://example.com/",
  "name": "JIT-EO",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://example.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>

<!-- JSON-LD: BreadcrumbList -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {"@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com/"},
    {"@type": "ListItem", "position": 2, "name": "Product", "item": "https://example.com/product"},
    {"@type": "ListItem", "position": 3, "name": "FAQ", "item": "https://example.com/faq"}
  ]
}
</script>

<!-- JSON-LD: WebPage with speakable (optional; replace selectors to match your DOM) -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://example.com/faq",
  "name": "FAQ — JIT-EO",
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [
      "#aeo-faq-title",
      "article[itemscope][itemtype='https://schema.org/FAQPage'] section h3"
    ]
  }
}
</script>

What each poece means

Page root: itemscope itemtype="https://schema.org/FAQPage"

What - Marks the whole block as a FAQPage entity and scopes all child properties to it.

Why - Parsers need a clear root so Questions and Answers attach to the same page entity.

How - Put it on a parent container that visually contains all Q-A pairs:

<article itemscope itemtype="https://schema.org/FAQPage">
  ...
</article>

Common mistakes - Forgetting itemscope; using a generic type like CreativeWork; wrapping only one Q-A instead of the whole FAQ section.

Each question: itemprop="mainEntity" itemscope itemtype="https://schema.org/Question"

What - Declares every FAQ entry as a Question and links it to the FAQPage via mainEntity.

Why - mainEntity is the canonical connector that tells crawlers these Questions belong to the page-level FAQ.

How - Wrap each Q-A pair like this:

<section itemscope itemprop="mainEntity" itemtype="https://schema.org/Question">
  <h3 itemprop="name">How fast is setup?</h3>
  ...
</section>

Common mistakes - Using itemprop="mainEntityOfPage" on questions; omitting mainEntity; nesting Questions without an Answer.

Question text: itemprop="name" on the visible heading

What - The literal user-facing question.

Why - Search engines, assistive tech, and LLMs use the surface text to match user queries and anchor snippets.

How - Put on the heading element that displays the Q:

<h3 itemprop="name">Does this work with my platform?</h3>

Common mistakes - Stuffing keywords; exceeding 120 chars; using different text in microdata vs. visible HTML (content mismatch risk).

Answer: itemprop="acceptedAnswer" itemscope itemtype="https://schema.org/Answer"

What - The authoritative response to the Question.

Why - Required for FAQ rich results and LLM grounding; should be concise, factual, and free of promotional fluff.

How - Wrap your answer and mark the human-readable body with itemprop="text":

<div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
  <p itemprop="text">Most sites launch in 48 hours. We tune weekly.</p>
</div>

Common mistakes - Missing itemprop="text"; putting non-text content only; including CTAs/pricing without context; hidden or cloaked content.

Answer lists: using UL/OL inside itemprop="text"

What - Structuring answers as bullet points while keeping semantic meaning.

Why - Lists often render better in snippets and voice responses; easier for LLMs to segment steps or features.

How - Apply itemprop="text" to the container list:

<ul itemprop="text">
  <li>Plain-HTML Page Summary Q-A</li>
  <li>FAQPage JSON-LD</li>
  <li>Deep-link routing</li>
</ul>

Common mistakes - Forgetting to close lists; mixing multiple unrelated questions in one list; duplicating the same content in hidden nodes.

Deep-link citations: anchors + rel hygiene

What - A visible link that jumps to the exact line on the selling page.

Why - Improves credibility, user trust, and LLM grounding by pointing to the canonical source.

How - Use stable IDs or server-side routing that resolves ?jit_answer=... to a fragment:

<p><a href="/#line-setup-speed" rel="nofollow">See the exact line</a></p>

Common mistakes - Unstable anchors that change across deploys; linking to content hidden behind modals; using nofollow when you actually want PageRank flow.

Parallel JSON-LD: duplicating FAQ content

What - A script block with the FAQPage and its Questions/Answers in JSON-LD.

Why - JSON-LD is the most robust for parsers; keeps microdata optional; reduces DOM traversal errors.

How - Emit a single <script type="application/ld+json"> with exact parity to visible text:

{
  "@context":"https://schema.org",
  "@type":"FAQPage",
  "mainEntity":[{"@type":"Question","name":"How fast is setup?","acceptedAnswer":{"@type":"Answer","text":"Most sites..."}}]
}

Common mistakes - JSON-LD says something different than the page; multiple conflicting FAQPage blocks; invalid JSON (trailing commas, comments).

HowTo schema for setup steps

What - A process guide with steps, optional images, durations, and costs.

Why - Great for action-intent queries; LLMs can present step-by-step instructions with high fidelity.

How - Include @type: HowTo with step array; optionally add estimatedCost and totalTime:

{
  "@type":"HowTo",
  "name":"Get started",
  "step":[{"@type":"HowToStep","name":"Share your homepage URL"}],
  "totalTime":"PT10M"
}

Common mistakes - Using HowTo for purely informational FAQs; missing steps array; using images you do not own.

Product + Offer (and ratings when real)

What - Describes the commercial thing and its pricing availability.

Why - Lets search and AEO understand you sell something with a price and a buy URL; useful for comparison queries.

How - Emit a Product with nested Offer; include priceCurrency and price:

{
  "@type":"Product",
  "name":"JIT-EO",
  "offers":{"@type":"Offer","url":"https://example.com/buy","priceCurrency":"USD","price":"199.00"}
}

Common mistakes - Fake reviews; ratings without verified sources; inconsistent prices across page and JSON-LD; missing currency.

WebSite + SearchAction (sitelinks search)

What - Declares a site-level search capability.

Why - Enables sitelinks search box and informs LLMs how to query your site directly.

How - Use @type: WebSite and nested SearchAction with target/query-input:

{
  "@type":"WebSite",
  "url":"https://example.com/",
  "potentialAction":{"@type":"SearchAction","target":"https://example.com/search?q={search_term_string}","query-input":"required name=search_term_string"}
}

Common mistakes - Target not actually working; blocking search endpoint via robots; missing braces in target template.

BreadcrumbList for context

What - A hierarchical trail of the page within the site.

Why - Helps engines infer topical and navigational context; may improve snippet clarity.

How - Provide an itemListElement array with ListItem objects and positions:

{
  "@type":"BreadcrumbList",
  "itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://example.com/"}]
}

Common mistakes - Positions out of sequence; names that do not match visible breadcrumbs; missing absolute URLs.

WebPage.speakable for voice

What - Hints which parts are best to read aloud.

Why - Voice assistants and AEO may favor concise, declarative fragments when available.

How - Use SpeakableSpecification with CSS selectors that match stable DOM nodes:

{
  "@type":"WebPage",
  "speakable":{"@type":"SpeakableSpecification","cssSelector":["#aeo-faq-title","article[itemscope][itemtype='https://schema.org/FAQPage'] section h3"]}
}

Common mistakes - Selectors that do not exist at runtime; selecting entire articles instead of short phrases.

FAQPage vs QAPage (UGC)

What - FAQPage is for publisher-controlled Q-A. QAPage is for community/user-generated Q-A with multiple answers.

Why - Using the wrong type can cause rich result ineligibility or policy issues.

How - If you host public answers or votes, prefer QAPage and mark accepted/best answer. Otherwise stick to FAQPage.

Common mistakes - Marking UGC forums as FAQPage; mixing both types on one page without clear separation.

Content parity and anti-cloaking

What - Keep structured data content equivalent to visible on-page text.

Why - Engines penalize divergent or deceptive markup; LLMs down-rank inconsistent sources.

How - Generate JSON-LD from the same source strings as your visible HTML; lock IDs and anchors.

Common mistakes - Extra claims in JSON-LD (pricing, ratings) not present on the page; hidden answers only for bots.

SSR vs CSR rendering and hydration

What - Ensure markup and JSON-LD exist at first paint or in server-rendered HTML.

Why - Crawlers may not execute all JS; delayed injection risks missed extraction.

How - Prefer SSR or static HTML. If CSR, inject JSON-LD early and avoid client-only fetch latency.

Common mistakes - Lazy-loading schema after user interaction; schema inside shadow DOM without exposure.

Locales, translations, and hreflang

What - Localized FAQ copies with correct language tags and cross-links.

Why - AEO prefers language-matched content; avoids duplicate-content confusion.

How - Translate visible text and JSON-LD; use html lang="xx" and proper hreflang clusters.

Common mistakes - One JSON-LD for all languages; mixing languages in one page; missing reciprocal hreflang.

Policy boundaries (medical, financial, YMYL)

What - YMYL content has higher scrutiny.

Why - Incorrect markup or claims can lead to suppression.

How - Keep E-E-A-T signals strong: author, org, contact, citations; avoid unverifiable claims in schema.

Common mistakes - Adding medical advice in FAQ without credentials; fake author bios; unverifiable statistics.

Validation, monitoring, and change control

What - Continuous checks that your schema is syntactically and semantically valid.

Why - Prevents regressions during content edits and deploys.

How - Add CI tests for JSON validity; run Rich Results Test; log diffs; alert on anchor or ID changes.

Common mistakes - Multiple overlapping FAQPage blocks; forgetting to update schema after copy edits.

Performance, size, and duplication control

What - Keep JSON-LD lean and deduplicated.

Why - Oversized pages hurt crawl budget and Core Web Vitals.

How - Emit one FAQPage per page; avoid repeating identical Q-A across URLs; consolidate via canonicals.

Common mistakes - Shipping huge arrays of FAQs sitewide; inline images in JSON-LD without need.

Multiple FAQ sections on one page

What - A page can have more than one visual FAQ group.

Why - Logical grouping helps UX; schema should still roll up to a single FAQPage JSON-LD.

How - Use one JSON-LD FAQPage with all Questions in mainEntity; microdata can have multiple mainEntity sections.

Common mistakes - Emitting separate JSON-LD FAQPage blocks for each section; conflicting answers to the same question.

Stable IDs, anchors, and versioning

What - Durable identifiers for Q-A and target lines.

Why - Keeps deep-links from breaking across content edits; lets you track references.

How - Derive IDs from stable slugs; map redirects if headings change; expose hash anchors.

Common mistakes - Auto-generated IDs that change on every build; removing anchors used by external citations.

Security and trust signals

What - HTTPS, org details, contact routes, privacy terms, and last-updated metadata.

Why - AEO and users weigh credibility; missing trust primitives can reduce visibility.

How - Use HTTPS; include Organization JSON-LD on About/Contact; maintain accurate footer metadata.

Common mistakes - Schema claims without matching legal pages; expired TLS; broken contact links.

LLM-specific considerations

What - Make content quotable, verifiable, and compact.

Why - Models favor short, declarative answers with clear provenance and anchors.

How - Keep answers 1-3 sentences; provide a direct deep-link; avoid hedging and marketing fluff.

Common mistakes - Overly long answers; no link to the exact line; mixing multiple claims in one answer.

Constant changes

Are changes/new versions expected?

What - Yes, updates are normal across schema vocabularies, search policies, and crawl/render behavior.

Why - Schema.org evolves, engines refine eligibility rules and AI/AEO behavior, and rendering stacks track Chromium and indexing constraints.

How - Version your emitters (faq_v1, product_v2), keep JSON-LD generated from the same source strings as visible HTML, ship one page-scoped FAQ block, and gate optional types (HowTo/Product/Speakable) behind feature flags.

Common mistakes - Hard-coding schemas without versioning; emitting multiple conflicting FAQPage blocks; letting JSON-LD drift from visible copy; shipping changes without parity/validator checks.

When and how often do updates happen?

What - Typical rhythms you can plan against.

Why - Predictable cadences let you schedule audits, CI checks, and canary validations so you catch breakage early.

How - Adopt this schedule:
- Schema.org: minor updates every 1-3 months; notable type/property shifts ~2-4x/year.
- Search policies/AEO: docs change weekly-ish; visible eligibility or behavior shifts ~quarterly; major ranking/core updates ~3-4x/year.
- Rendering/crawl: evergreen renderer tracks Chromium on ~4-week cadence; noticeable tolerance/latency shifts a few times/year.

Operationally:
- Weekly: watch changelogs, validate emits on canary pages, review Search Console rich results coverage.
- Monthly: bump emitter versions, re-run validators, diff JSON-LD vs visible text for parity.
- Quarterly: full schema audit, revisit feature flags (HowTo/Product/Speakable), refresh tests, re-baseline page weight/JSON-LD size.
- Post-core update: hot audit within 72 hours on key templates.

Common mistakes - Only reacting after traffic drops; skipping canary pages; shipping emitter changes without JSON validation; ignoring parity diffs; leaving stale feature flags enabled globally.

References

Notes & Sources

Schema.org FAQPage type — canonical definition. https://schema.org/FAQPage
Google Search Central — FAQPage structured data guidelines. https://developers.google.com/search/docs/appearance/structured-data/faqpage
Schema.org HowTo — steps and related types. https://schema.org/HowTo
Google Product structured data overview. https://developers.google.com/search/docs/appearance/structured-data/product
Schema.org SpeakableSpecification — speakable selectors. https://schema.org/SpeakableSpecification
Google speakable structured data docs. https://developers.google.com/search/docs/appearance/structured-data/speakable
Google Breadcrumb structured data. https://developers.google.com/search/docs/appearance/structured-data/breadcrumb
Schema.org QAPage type — when UGC answers exist. https://schema.org/QAPage
Google QAPage structured data guidelines. https://developers.google.com/search/docs/appearance/structured-data/qapage
Google intro to structured data — formats, placement. https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
Google structured data gallery — list of supported features. https://developers.google.com/search/docs/appearance/structured-data/search-gallery
Rich Results Test — validate eligibility and errors. https://search.google.com/test/rich-results
Evergreen Googlebot — rendering tracks modern Chromium; update cadence. https://web.dev/blog/javascript-and-google-search-io-2019

Tip: Keep JSON-LD content in lockstep with visible HTML, emit one FAQPage block per page, and re-validate after copy edits or template changes.

ChatGPT is changing the rules! I can't keep up!

"ChatGPT Search" TRUSTS the answers
in the the look-alike

ChatGPT is changing the rules! I can't keep up!

"ChatGPT Search" TRUSTS the answersin the the look-alike

"ChatGPT Search" TRUSTS the answers
in the the look-alike